Clear
People should immediately understand where they are, what they can do and what happens next.
Langopashtana Digital Service
One trusted digital government.
The common identity, interface language and accessibility standard for public services across the Kingdom of Langopashtana.
01 — Purpose
Public service, made recognisable.
LDS is the master digital identity of government. A ministry, chapter, parliament, regulator or statutory body may retain its own institutional mark, but every service must remain visibly and functionally part of the same trusted system.
Polite
Write with dignity and respect. Explain problems without blame, and never make people feel foolish.
Accessible
Accessibility is a defining feature of the identity, not a final compliance exercise.
Consistent
Common patterns reduce uncertainty when people move between unrelated public services.
Trustworthy
Show ownership, status, security, publication references and contact routes plainly.
Quietly civic
Use colour, typography and heraldry with restraint. Authority comes from clarity, not ornament.
02 — Typography
Inter is the voice of the service.
Use Inter for all interface, publication and transactional content. Its open forms remain legible at small sizes while its heavier weights give official headings clarity and confidence.
Display / Inter 700Use for major landing-page statements
Public service
without friction.
Heading / Inter 600Sentence case
Apply for a chapter travel permit
Body / Inter 40016–19px recommended
Use plain, direct language. Place the most important information first and keep paragraphs short enough to scan comfortably on a narrow screen.
03 — Colour
A civic palette with purpose.
Most pages should be white, navy, ink and pale grey. Civic red and warm yellow provide the distinctive LDS character; government green communicates positive or operational states.
LDS Navy
#102A43Master mastheads, footers and institutional grounding.
Civic Red
#A5282COfficial accents, rules, constitutional emphasis and urgent identity.
Civic Yellow
#F4CF46Highlights, focus states, selected banners and visual warmth.
Government Green
#18794ECompletion, verification, operational status and environmental data.
Service Blue
#005EA8Links, primary controls and interactive emphasis.
Ink
#1B2733Primary body copy. Prefer this to pure black.
Paper Grey
#F4F6F8Quiet section separation and secondary surfaces.
White
#FFFFFFThe principal canvas. Use space, not shadow, to create hierarchy.
No shadows by default
LDS surfaces are separated by spacing, borders, colour fields and typographic hierarchy. Drop shadows should not be used for ordinary cards, navigation or forms.
04 — Brand architecture
LDS first. Institution clearly identified.
The LDS logo is mandatory and prominent on every page. Where an organisation has its own mark, both identities appear. The organisational mark must not displace or visually overpower the LDS master brand.
Ministry or statutory body
National ministry
Ministry of Statistics and Demographics
Official information and public services
2026 Chapter Census
Separate constitutional institution
Crown Dominion legislature
Parliament of Barrequanta
Delivered to LDS accessibility and security standards
Bills, proceedings and official records
Footer assurance statement
Built and maintained to Langopashtana Digital Service standards. This wording should appear alongside the LDS logo, institutional ownership, accessibility, privacy, service status and publication reference.
05 — Components
Predictable, flat and generous.
Controls should feel substantial without becoming oversized. Strong borders, visible labels and obvious focus states matter more than visual novelty.
Buttons
Use one primary action per decision area.
Status labels
State text must remain understandable without colour.
Form field
For example, LCS-2026-04182.
Error recovery
Enter an email address in the correct format.
Say what happened, how to correct it and whether the person's information has been kept safely.
Do
Write with calm courtesy
- “We could not submit your application this time.”
- “Your information has been kept safely.”
- “Please try again, or contact the service team.”
Do not
Blame or obscure
- “Invalid request.”
- “User error.”
- “Submission failed: code 500.”
06 — Icons and motion
Motion explains. It does not decorate.
Use Lucide for the common icon language. Lucide Animated may be used when movement confirms a deliberate interaction or change of state, such as saving, downloading, uploading, opening or completing.
Notification
Complete
Service status
Saved service
Move a pointer over an icon, or focus it with the keyboard, to see its built-in Lucide Animated motion.
Animation rule
Animations must be short, user-triggered and non-essential. They must respect prefers-reduced-motion. Never run decorative icon loops in navigation, alerts or form controls.
07 — Accessibility and trust
Easy to use is part of the brand.
All LDS pages should meet WCAG 2.2 AA as a minimum. The visual identity depends on readable type, strong contrast, keyboard access, visible focus, plain language and predictable structure.
Keyboard first
Every interactive element must be reached, understood and operated without a pointer.
Visible focus
The civic-yellow focus treatment is a recognisable LDS interaction pattern.
No colour alone
Status, error and success states always include text and, where useful, an icon.
Useful alternatives
Provide meaningful alternative text for informative images and empty alt text for decoration.
Respect preferences
Reduced-motion, text zoom and high-contrast settings must not break the service.
Show provenance
Display the responsible body, publication date, reference, service status and contact route.
08 — Official asset register
Approved marks and flags.
Use these hosted SVG files directly or mirror them through an approved government asset pipeline. Do not redraw, recolour, stretch or add effects to an official mark.
| Preview | Asset | Approved use | Source URL |
|---|---|---|---|
 |
Flag of Barrequanta | Territorial, ceremonial, educational and dominion service contexts. | cdn.langopa.com/Barrequantaflag.svg |
|
Barrequantan Parliament logo | Parliamentary records, proceedings and legislature-owned services. | cdn.langopa.com/Barrequantan_Parliament_Logo-2.svg |
 |
Dominion of Eddilwise flag | Territorial, ceremonial and official dominion contexts. | cdn.langopa.com/DominionOfEddilwiseFlag.svg |
 |
Eddilwisian Parliament logo | Parliamentary records, proceedings and legislature-owned services. | cdn.langopa.com/EddilwisianParliamentLogo.svg |
|
Lango Badge | General national government identity and organisation lockups. | cdn.langopa.com/LangoBadge.svg |
 |
Lango Charge Vector | Supporting heraldic use, controlled watermarks and publication ornament. | cdn.langopa.com/LangoChargeVector.svg |
 |
Crown Emblem — black | Crown-authorised, constitutional, Royal and selected ministerial contexts. | cdn.langopa.com/LangoCrownEmblemBlack.svg |
 |
Flag of Langopashtana | Official-site assurance, national, international and ceremonial contexts. | cdn.langopa.com/LangopashtanaFlag.svg |
 |
LDS logo — black | Mandatory master brand on light backgrounds. | cdn.langopa.com/Langopashtana_Digital_Service_Logo_Black-2.svg |
|
LDS logo — white | Mandatory master brand on navy, red or other approved dark backgrounds. | cdn.langopa.com/Langopashtana_Digital_Service_Logo_White.svg |
09 — Page release checklist
Before publishing a new LDS page.
Identity and ownership
- LDS logo is prominent in the header and present in the footer.
- The responsible organisation is clearly named and, where applicable, displayed with its own mark.
- Official-site assurance and service-status routes are present.
- A publication or service reference is visible where appropriate.
Quality and access
- Keyboard, screen-reader, zoom and reduced-motion tests have passed.
- Text and interface colour contrast meet WCAG 2.2 AA.
- Errors are specific, polite and recoverable.
- No unnecessary shadows, motion, stock photography or decorative complexity remain.